BetMGM Privacy Policy

We at BetMGM UK are committed to protecting your personal data and being transparent about how we collect, use and safeguard the information you share with us. This BetMGM Privacy Policy applies to all customers who register an account, use our BetMGM casino, place bets through our sportsbook, or otherwise interact with our services via the website, our BetMGM app or our BetMGM casino app. We are operated by LeoVegas Gaming plc, registered company number C59314, with our registered office at Level 7, The Plaza Business Centre, Bisazza Street, SLM 1640, Sliema, Malta, and part of MGM Resorts International. We hold a licence issued by the UK Gambling Commission, account number 39198, and we process your data in accordance with UK data protection law, including the UK GDPR and the Data Protection Act 2018.

Information We Collect

When you create a betmgm login or complete betmgm sign up bonus registration, we collect the personal details required to identify you and verify your age and location, since our services are restricted to customers physically located in the United Kingdom. We gather this information whether you access us through the website, betmgm uk login on desktop, or through our BetMGM app on iOS and Android.

• We collect your name, date of birth, residential address, email address and phone number when you register.
• We collect payment information, including debit card, PayPal, Google Pay, Apple Pay and bank transfer details, to process deposits and withdrawals.
• We collect identity verification documents to confirm you meet our age and location requirements.
• We record your gaming and betting activity, including games played, stakes placed, wins, losses and any betmgm bonus code or promotional codes you use.
• We collect technical data such as your IP address, device type, browser information and login history whenever you access betmgm casino login or use the betmgm casino app.
• We collect communications you send us, including messages through live chat, email or our Help Centre.

How We Use Your Information

We use the information we collect to operate our BetMGM online casino and sportsbook responsibly and lawfully. Our uses include the following purposes.

• We use your data to verify your identity, age and location before you deposit or gamble, in line with UK Gambling Commission requirements.
• We use your payment details to process deposits and withdrawals securely, including transactions made through VISA, MasterCard, PayPal, Apple Pay, Google Pay or bank transfer.
• We use your account activity to administer promotions such as the betmgm welcome bonus, betmgm casino bonus code offers, betmgm sportsbook promo code campaigns and BetMGM Rewards.
• We use your contact details to send you service messages, and, where you have consented, marketing communications about a betmgm promo code, betmgm new user promo or other betmgm promo offers.
• We use your data to detect and prevent fraud, money laundering and prohibited practices, including attempts to access our services from outside the United Kingdom using a VPN or similar technology.
• We use aggregated data to support our own betmgm review processes and to improve the BetMGM casino experience across slots, live casino, betmgm poker and sportsbook products.

Cookies and Tracking Technologies

We use cookies and similar technologies when you visit our site or use our BetMGM app to remember your preferences, keep you signed in, and understand how customers use our BetMGM casino online. Cookies also help us measure the performance of promotions such as a bet mgm bonus code or bet mgm free spins offer. You can manage cookie preferences through your browser settings, though disabling certain cookies may limit some site functions, including staying logged in via betmgm login uk.

How We Share Your Information

We do not sell your personal data. We may share your information in the limited circumstances described below.

• We share data with regulators, including the UK Gambling Commission, where required by law or our licence conditions.
• We share data with payment providers to process transactions through methods such as PayPal, wire transfer or Direct Bank Transfer.
• We share data with identity verification and fraud prevention services to confirm your details before you deposit or withdraw.
• We share data with dispute resolution bodies, including the Independent Betting Adjudication Services Limited (IBAS), where a complaint cannot be resolved directly with us.
• We share data within the LeoVegas Gaming plc and MGM Resorts International group of companies, including for jackpot pools shared across the network, such as MGM Millions.
• We share data with service providers who support our operations, including customer support, hosting and marketing platforms.

Data Security

We maintain technical and organisational measures designed to protect your personal data against unauthorised access, loss or misuse. We restrict access to your data to employees and partners who need it to provide our services, and we require them to keep it confidential. Whenever you use betmgm casino login or complete a transaction through our BetMGM casino app, your data is transmitted using encrypted connections. While we take these precautions seriously, no method of transmission or storage is entirely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal data for as long as your account remains active and for a further period afterwards, as required by UK Gambling Commission regulations and anti-money laundering obligations. Where you close your account, we may still retain certain records, including transaction history related to a betmgm bonus, betmgm casino bonus code or betmgm sportsbook promo, to comply with our legal and regulatory duties.

Your Rights

Under UK data protection law, you have a number of rights concerning the personal data we hold about you. We are committed to honouring these rights promptly.

• You have the right to request access to the personal data we hold about you.
• You have the right to ask us to correct inaccurate or incomplete information.
• You have the right to request that we delete your data, subject to our legal and regulatory retention obligations.
• You have the right to object to or restrict certain processing, including direct marketing about a betmgm bonus code for existing users or other promotions.
• You have the right to withdraw consent at any time where we rely on consent to process your data.
• You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data properly.

To exercise any of these rights, you can contact us using the details below or manage certain preferences directly through your account after betmgm login.

Children's Privacy

Our services are strictly for customers aged 18 and over. We do not knowingly collect personal data from anyone under 18. If we become aware that we have collected data from a minor, we will take steps to delete it and close the associated account without delay.

International Data Transfers

As we are part of an international group, some of your data may be processed outside the United Kingdom, including by group companies or service providers. Where this occurs, we ensure appropriate safeguards are in place, consistent with UK data protection requirements, to protect your information to the same standard as if it remained in the UK.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or legal requirements. Where we make material changes, we will notify you, including through your account or by email. We encourage you to review this page periodically, whether you access us through the website, betmgm uk login, or our BetMGM app.

Contact Us

If you have questions about how we handle your personal data, or you would like to exercise any of your rights, please contact our support team, available 24/7 via live chat, at support@betmgm.co.uk, or through the E-Mail Us form on our Help Centre. If a data protection concern cannot be resolved directly with us, you may also contact the Information Commissioner's Office or, for gambling-related disputes, the Independent Betting Adjudication Services Limited, PO Box 62639, London EC3P 3AS, ibasteam@ibas-uk.co.uk, +44 20 7347 5883.